Always Be Networking!

As a make-up artist I always am looking to meet new people in and out of my industry. It’s the best way to build a business. Ads aren’t really working anymore. It’s all about your relationships. I visit a few groups every week. It’s so important to join some organization that act as a sales team for you. Word of mouth is still one of the best ways to get loyal clients. Here are my top 5 tips for being a great networker.

Encino Power Tipper Luncheon I am pictured with Laura and Jason.

Beverly Hills Chamber of Commerce Networking Breakfast in Beverly Hills at the Avalon Hotel. Pictured with Katrina Kritz Owner of Katixon Skin care.

My Top 5 Tips For Networking

1. You are there to give, not get.

All too often, new entrepreneurs and job seekers go into a networking event thinking it’s their one shot to get X, Y or Z. By setting the stakes so high, you suck all the fun out of the event and put an inordinate amount of pressure on your shoulders.

Change your mindset. You’re not there to get. Instead, you’re there to contribute to the event, help others or just learn what other professionals are doing. This little change in thinking will boost your sense of purpose and self-worth and erase that overwhelming pressure. Before you know it, you’ll find yourself having a good time, developing strong relationships and attracting loads of referrals.

2. Connect with everyone.

Maybe your goal is to find a new job as a community manager, but you’re “stuck” talking to an IT engineer. Don’t write off the opportunity. I can’t tell you how many people have found a client or job through someone who knows someone who knows someone. What’s the lesson here? Appreciate each person you meet, don’t be dismissive, and never ever scan the room while talking to someone. You just never know where a conversation may lead.

3. You don’t need to know most people, jut the right people.

There is no need to shotgun your business cards across the industry or to pepper everyone with emails. Instead, focus on finding people who are relevant to you. As time goes on, you can decide if the interests that you share with someone are worth pursuing further. It’s better to have 5 people willing to help you out than it is to have 500 that simply know your name.

4. Don’t overlook anyone. You never know who might surprise you as a power partner.

Maybe you don’t think a local blogger would be a good contact because you work at a medical practice. However, when you open a new branch and you want to let people know about it, you’ll be glad you reached out to someone with an audience

5. Follow Up!

One or two days after meeting someone for the first time, follow-up with a brief email or note. This is an opportunity to develop the relationship by bringing up a topic that you discussed before or making a comment on an interesting topic. Following up with relevant conversation helps to anchor your previous interaction in their mind and displays more personality than just sending a message that says, “Thanks for talking!”

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