The Most Scientifically Precise Foundation?

Finding your perfect foundation match can be a huge pain. I have matched thousands of people with the right shade of foundation and it can be tricky. For those who don’t know how to correctly match foundation and are searching tirelessly up and down the make up isle or spending half the day at the mall there seems to be an answer to your prayers.

Sephora and Pantone Color have designed an app that will choose the best possible foundation for you. With the use of a Spectrocolorimeter that takes 27 photos of your skin and spits out number between 1 and 110 based on your skin tone and the warm or cool undertones. When you get this number the app searches through thousands of shades sold at Sephora to find your perfect match.

Is the beginning of the end of beauty advisors at your local mall? I can already go to an app that will give me my own personalized skin care regimen. I just answer a few question at any clinique counter on their Ipad app. They ask questions about where I live, how much sleep I get, my main skin concerns, if I’m sensitive, a few other questions about my lifestyle and I have everything printed out or email to me. They recommend everything from Cleanser to the best treatments based on my answers.

As a makeup artist I can see the flaws in the Sephora app. There are so many clients that need a corrective color for their skin. Primers aren’t always enough. If this app can offer a yellow based foundation to someone with a redness concern and not go overboard, I will be impressed. There are so many factors that go into a perfect foundation match. What about Skin type or concerns? Twenty year old skin doesn’t need the same formula as someone that is over 50. I am interested where Sephora plans to take this technology.

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